Press Release: The New White Super Fresh Foundation By Maybelline

Saturday, January 24, 2015

Bring out that super fresh and matte beauty that lasts up to 12 hours

Maybelline New York starts the New Year fresh with the launch of the powder foundation 

that promises to keep Filipinas super fresh this 2015 

Manila, 2015 – In a study conducted with Filipino women using regular foundations for their everyday use, most said it takes three to five times a day of retouching to avoid skin feeling oily and dirty.

What if you can apply your powder foundation in the morning and never have to retouch again throughout the day?

Unlock the secret of up to 12 hours of no touch-ups for that super fresh and matte look with the latest breakthrough in makeup foundation, Maybelline New York's White Super Fresh. Innovated with the powerful Clean-touch Powder Technology, girls can now be confident all day from morning to evening with a powder foundation that promises zero cakeyness, zero dullness, and zero meltdowns.

“Women feel best about themselves right after they’ve had a morning shower and freshly-applied makeup. However, as the day goes, their skin is under attack by heat, humidity, and pollution that leads to sweat build-up which eventually pounds down their confidence!” shared Cary Noreen Co, Maybelline New York Product Manager. “This is where Maybelline New York comes in by offering the must-have powder foundation to make sure she always has that fresh feel confidence with White Super Fresh,” added Co. 

Compared to other two-way cake foundations which traps in sweat and sebum, leaving the skin oily, plus the troublesome cakes and cracks that makes the skin look darker, White Super Fresh's Clean-touch Technology battles all these, enabling its absorption power five times better than regular talc.

Keep that super fresh skin for up to 12 hours with four shades to choose from: Light, Nude Beige, Natural, and Honey. White Super Fresh will be available for Php 299.00 only, starting February 28, 2015. Products are exclusively imported and distributed by Maybelline New York and will be available nationwide in all Maybelline counters. For more information about Maybelline, please visit




Maybelline New York



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