Shiseido: UV Protective Liquid Foundation

Friday, April 18, 2014

Shiseido: UV Protective Liquid Foundation

I am very honored to be part of the workshop and launching of the new line of Shiseido focusing on Summer Proof make-up held at Century City Mall. The Summer Protect consists of UV protections (sunblock) and UV protection foundations.

Foundation is always my priority in my make-up and I only use liquids as much as possible. My shifting schedule and no breaks on my work requires me to have a long lasting make-up without retouching. That is why I am always eager to try and search for the perfect foundation for me. 

The UV Protective Liquid Foundation was used on me on the workshop and I instantly love it. It is not only a UV protection foundation, it is also an anti-aging. Shiseido combined their skin care and summer proof make-up in this product.

Brand: Shiseido

Weight: 30ml

Shade: Medium Beige (There are 7 shades available)

Formulation: Squeeze bottle

Ingredients: Water, Dimethicone, Titanium dioxide (CI 77891), Titanium dioxide, Trimethylsiloxysilicate, Isododecane, Polymethyl methacrylate, Iron oxides (CI 77492), Cyclomethicone, Sd Alcohol 40-B (Alcohol denat), Ethyhexyl methoxycinnamate, PEG/PPG-19/19 dimethicone, Hydrogenated polyisobutene, Iron oxides (CI 77491), BIS-Butyldimethicone polyglyceryl-3, Aluminum hydroxide, Aluminum distearate, Phenoxyethanol, Isostearic acid, Alumina, Triethoxycaprylylsilane, Trisodium EDTA, Iron oxides (CI 77499), Silica, Fragrance (Parfum), PEG/PPG-14/7 Dimethyl ether, Polysilicone-2, Alcohol, Sodium magnesium silicate, Hydrated silica, Butylene glycol, Glycerin, Tocopherol, Limonene, Linalool, Mica, Saxifraga sarmentosa extract,  Distearyldimonium chloride, Butylphenyl methylpropional, Benzyl benzoate, Hexyl cinnamal, BHT, Eugenol, Geraniol, Syzgium jambos leaf extract, Hydrogen dimethicone, Sodium hyaluronate, Tin oxides, Sophora angustifolia root extract

Coverage: Medium to Full (Very dark blemishes or spots, as well as very dark under eye circles may need a little help from concealer - light concealing only)

Usage amount: 2-3 pearl size for entire face and neck

Lasting time: 
Full coverage up to 8-10 hours of wear - no retouching
Light coverage and some blemishes visible after 12-14 hours of wear - no retouching
(It almost lasted my 16 hours shift at work!) 

> SPF 43
> With Superveil-UV 360 technology done on this product, it reduces risk of visible photo aging
> Anti-aging with the formulation content of Profense Cel that reduces enzyme activity, cell damage and DNA damage linked to formulation of wrinkles and dark spots
> Water and sebum resistant
> Transfer resistant
> Long lasting 
> Retained moisture and skin is smooth to touch due to content of Hydro-restoring FX complex containing Bio-Hyaluronic acid that provides long-lasting moisture
> Natural dewy finish
> Does not cake or build up
> Non greasy or sticky
> No need to set with setting or translucent powder
> No break-outs noted

> Dries up and absorbed easily that you have to be quick on blending
> Make-up remover is needed to remove the foundation, soap and water will suffice but it can be only totally removed with make-up remover. Remember, it is water resistant

Shake it well before use. 

First, it is very water resistant which is totally great because this is now my new secret in swimming with a make-up on. Pictures are always taken on summer outings, this foundation definitely helped me look fresh and flawless and still protected from sun - without the worry of retouching. Instead of using an ordinary sunblock for my face, this is a perfect replacement. Try it.

Second, the downside of being water resistant is - it is hard to remove. By the end of the day, you will need a make-up remover to clean your face. 

Third, the liquid dries quickly and easily absorbed by skin so I suggest you use a mixing pan to put it on before dabbing with your make-up brush. 


When exposed with water or sweat:

After exposure to water or sweat:

See how the foundation stayed the same

Buy again? 100%

Price: 1750php

Where to buy? Shiseido counters or stores

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