Celebrate Being Empowered Filipina with Lazada's Women's Festival and Beauty by LazMall Launch

Thursday, February 6, 2020 Philippines


Lazada is one of the online stores that I frequently shop on because it is the first big online platform that I encountered in the Philippines that caters to almost any products even before Shopee became famous. 

This February Lazada Philippines kicks off with Lazada Women's Festival which pertains to a month-long special event of huge sale to celebrate the empowered Filipina woman. As a fast-growing online lifestyle destination, Lazada embraces its commitment to empower all kinds of women through its wide range of brands, amazing deals, and digital innovation. It was also this February that Lazada introduces Beauty By LazMall - a new online destination aimed at redefining the digital beauty experience. 

Mr. Ray Alimurung, Chief Executive Officer of Lazada Philippines shared at the official launch of Women's Festival February 2020 and Beauty by LazMall last February 5 at the Mind Museum in BGC, Taguig that, "Our platform's diversity is something that we are proud of. I'm happy to share that this Lazada Women's Festival is our biggest yet. This February, we encourage you to BE YOUR OWN KIND OF WOMAN, to celebrate your own kind of beauty, your own kind of fashion, your own kind of home, and your own kind of motherhood. We have five special sales across Beauty, Fashion, Home, and Mom and Baby categories to best serve the interests and shopping needs of every kind of woman.".

During the event, Lazada Philippines welcomed avid beauty enthusiasts, experts, and brand partners, who were introduced to the Lazada Beauty Council. Members of the Lazada Beauty Council are recognized as esteemed and sought-after trendsetters, the Beauty Council consists of well-known fashion and beauty influencers, Vern and Verniece Enciso; fast-rising fashion and beauty Youtuber Rei Germar; professional makeup artist and entrepreneur, Albert Kurniawan; beauty advocate for all genders and colors, Johnreyislife; and the country's #1 beauty vlogger, Michelly Dy. Each one shared what is the latest trends and their refreshing points of view on beauty - one that's more inclusive, diverse, playful, and vibrant. You can watch the whole session here: 

Lazada is a one-stop destination for shopping needs and their newest Beauty By LazMall provides an end-to-end innovative digital beauty shopping experience through the widest range of on-trend beauty and makeup brands, exclusive beauty sets, and beauty tech innovations, such as the L'Oreal Magic Mirror, an augmented reality feature where shoppers can try on makeup before adding it to cart. The curated selection of international and local beauty brands includes: Benefit, Blingpop, Bobbi Brown, Burt's Bees, Clinique, COSRX, Covergirl, Disney by Luxasia, Dr. Jart+, Esfolio, Estee Lauder, Human Nature, Kamiseta Skin, Kocostar, Kora Organics, L'Oreal, MAC, Matrix, Maybelline, Olay, Origins, Seoul White, Shiseido, Snail White, VMV Hypoallergenics, VV and Co.

The Chief Marketing Officer of Lazada Philippines, Mr. Neil Trinidad also shared that, "We wanted to create a special platform within Lazada to cater to the tech savvy Filipina beauty maven, where she can get the best end-to-end innovative digital beauty experience through new and exclusive brands, the best deals, and tech innovations available only on Lazada. But what’s most exciting about Beauty by LazMall, is that we have created a shopping platform that celebrates the NEW beauty – where we celebrate beauty that’s playful, vibrant, diverse and inclusive. A beauty playground where everyone is invited.".

This month-long celebration for women aims to empower and encourage Filipinas to take that next big step to fulfil their passions and desires in just one click. Avid beauty fanatics, fashionistas, home decorators and our hip and on-the-go moms should mark their calendars for amazing deals all month long: Fashion & Home and Beauty Sale on February 7-9 with over 3 million deals and 200 participating brands; Valentine’s Day & Payday Sale on February 13-15; Home & Living Sale on February 17-19 with over 500,000 deals up to 80% off; and the much-awaited Baby Fair Sale on February 19-21 with over 300,000 deals and 200 brands up to 80% off! 

Experience Lazada’s best in beauty with #BeautybyLazMall, and get ready to add to cart during February’s month-long #LazadaWomensFestival. 

1. Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup 30 mL: PHP 399 to PHP 299
2. L'Oreal Paris Rouge Signature: PHP 399 to PHP 319 
3. Olay Regenerist Whip 50g: PHP 1,999 to PHP 1,299 
4. St. Ives Face Scrub Acne Control 1 oz: PHP 95 to PHP 81 
5. Snailwhite Glowstarter Kit: PHP 1290 to PHP 935 
6. Belo Intensive Whitening Body Lotion SPF30 150ml + FREE 50mL: PHP 209.75 to PHP 199
7. Tresemme Keratin Smooth Shampoo 620ML: PHP 1,197 to PHP 838
8. Revlon Kiss™ Cushion Lip Tint 4.4ml: PHP 575 to PHP 402.5

1. Fitflop Women’s Uberknit Ballerina: PHP 5,990 to PHP 3,594
2. Roxy Womens Fitness Fashion One Piece Swimwear (Multicolor): PHP 4,990 to PHP 3,470
3. ALDO Women's Wedge Heeled Sandals: PHP 4,295 to PHP 2,200
4. Heys Duotrak Luggage: PHP 9,690 to PHP 6,583
5. Jansport Recruit 2.0 Red Polyester Dobby: PHP 4,490 to PHP 3,592
6. Sunnies Studios Nikka Square Cat Eye Sunglasses: PHP 599 to PHP 300
7. Ella Fashion Dumpling Design Tote bag (with Shoulder Sling and Free Twilly Scarf): PHP 132 to PHP 180 
8. JYS. Ladies Suede Fashion Block Heels: PHP 209.39 to PHP 195
9. Mio Mio by Silverworks Open Heart with Simulated Diamond Earring and Necklace Set: PHP 199 to PHP 194.02

1. Qoncept Furniture Lampan Table Lamp: PHP 999 to PHP 495 
2. Cannon Towel: PHP 85 to PHP 75 
3. Fleece Blanket: PHP 188 to PHP 180.83
4. Celina Home Textiles Cotton Bed Sheet Set: PHP 181 to PHP 172. 38
5. Fashion Shop Water Tumbler: PHP 40 to PHP 30 
6. Abby Shi Fordable 7 Pcs Stainless Steel Kitchen Tool Set: PHP 175 to PHP 154.46
7. Cart Basket Storage/Shelf Laundry/Utility Cart with Wheels: PHP 239 to PHP 201 
8. FIXA Tool Kit 17-pcs Professional Hardware Home Repair Accessory Tools Set: PHP 899 to PHP 484

1. Pampers Baby Dry Pants XL – 50 x 3 packs (150pcs) – Extra Large Diaper Pants (26-37 lbs): PHP 1797 to PHP 1437.60
2. Lactum 3+ Plain Powdered Milk Drink 2.0kg: PHP 3,985 to PHP 2,789.5
3. Akeeva Luxury Reversible Travel Stroller: PHP 22,000 to PHP 12,25
4. Buy 1 Take 1 Premium Mother Baby’s Sleepsuit: PHP 355 to PHP 293 
5. Ecomom Eco 33 UV Sterilizer: PHP 12,000 to PHP 9,000
6. UniLove Powder Scent Baby Wipes 100's Pack of 6: PHP 516 to PHP 335
7. Cycles Mild Laundry Detergent 800ml Refill + Cradle Natural Bottle & Nipple Cleanser 700ml Refill: PHP 439 to PHP 339 
8. Tiny Buds Natural Baby Bottle Nipple and Utensil Wash 500ml Set of 3: PHP 710 to PHP 297 
9. Graco Stroller Evo Grape: PHP 28,999.75 to PHP 14,000
10. Philips Avent Electric 3-In-1 Sterilizer: PHP 6,999 to PHP 4,999

Keep up with the latest beauty must-haves on Beauty by LazMall via these channels:

About Lazada Group 

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

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