Gigi Hadid X Maybelline Collection Now Takes Over Asia!

Wednesday, January 31, 2018 Philippines


Last year, around October 2017, I am so happy to experience the most coveted collection from Maybelline's collaboration with Gigi Hadid and felt even more proud that Philippines is the first to experience it in Asia when it was officially launched last December. Since then, it has disrupted the global and local makeup industry with millions of girls obsessed over every product in the collection. 

(You can watch my unboxing video and coverage of the launch here:

Of course, it will also be released in other countries in Asia and our very own Gabbi Garcia and Alexa Ilacad came to Tokyo for the collection's press launch in Asia! I also envy them because they were able to meet the Maybelline IT Girl Gigi Hadid uplcose!

The three-part makeup line captured Gigi’s deeply personal and exciting life, drawing inspiration from the experiences and places dear to the Maybelline spokesmodel’s heart. The West Coast Collection revealed golden hues and shades of raving reds representing Gigi’s sunny California hometown, while the East Collection unveiled crave-worthy nude lippies and eye makeup to bring out fiercely-winged cat eyes for day-to-night looks inspired by Gigi’s second home, New York City. And then there was the Jetsetter Palette which was in a league of its own with its all-in-one palette which Gigi herself shares to have all the makeup essentials every girl would need as they travel from coast to coast.

Within barely a month of hitting our local shores, the collection has been sold out as the collaboration had Filipinas stirred up, swarming select Maybelline counters nationwide offering the limited-edition makeup collection—and it shows no signs of slowing down. 

From NYC to the Philippines, Gigi x Maybelline makeup line is set to move and shake the beauty scene at one of the most dynamic cities in Asia: Tokyo, Japan. In an absolute once in a lifetime opportunity, two of our very own girls got to meet none other than the Maybelline girl behind the collection! 

Alexa: I was so excited when I got my very own Gigi collection from Maybelline last year—I swatched EVERYTHING immediately! I got hooked. And now to actually meet the Maybelline girl behind this amazing collection in Tokyo? My 2018’s already made!

Alexa and Gabbi getting up close and personal with the mastermind behind Maybelline’s latest limited edition collection—Gigi Hadid!

To top that off, our girls also had the chance to learn first-hand tips and experience lots of playing around with the products in an exclusive master class led by Gigi and her makeup guru slash Maybelline New York’s Global Makeup Artist, Erin Parsons.

Day Two at Tokyo had Gabbi and Alexa shoot for an exclusive video at the Maybelline Content Studio

Kon'nichiwa, Tokyo! Gabbi and Alexa are all smiles at Gigi Hadid's Tokyo launch in collaboration with Maybelline

Gabbi: I’m still not over it! Getting to know Gigi plus the whole team behind the makeup collection and learning from the best in the industry really made this trip one of the most unforgettable opportunities I’ve had.

I was able to review the lipstick Austyn, check it out here at

From top to bottom: Gigi’x East Coast Glam Lip Kits in Lani, Khair, and Austyn

From top to bottom: Gigi’x East Coast Glam Lip Kits in McKall, Taura, and Erin

Visit Maybelline counters in SM Department stores and Watson’s branches nearest you and cop the lip kits from the East Coast collection in gorgeous nudes for everyday wear BEFORE THEY GET SOLD OUT AND BE GONE FOREVER—McKall, Taura, and Erin—and the bright red bolds from the West Collection—Lani, Khair, and Austyn.

Don’t miss out the special promo right now! The lipsticks are now an absolute steal at Php 299 (from its original price of Php 349), and get the Gigi Lip Kits (bullet lipstick and lip liner) for only Php 499!

Discover more about the collection by following the hashtags #GigixMaybelline and #GigixMaybellineinPH and by tuning in to Maybelline’s social media accounts: YouTube channel|Facebook |Instagram and their Maybelline PH website.

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