Press Release: Pond's Pearl Cleansing Gel

Thursday, March 12, 2015


Pond’s has always taken the lead when it comes to tried, tested, and true solutions in skincare. With the growing demand for products that address specific skin types and provide solutions for varied beauty concerns, it is but natural for the number one face care brand in the Philippines to extensively study and develop new formulations and formats for its skincare products, whilst latching on to the latest beauty musts.

This season, Pond’s introduces a breakthrough to add to your beauty regimen, the NEW Pond’s Pearl Cleansing Gel. It is the first whitening facial wash in gel formulation that cleanses your skin, making it whiter and fresher, without drying it. Gel skincare products are lighter in texture and generally have milder ingredients allowing its essential properties to dissolve faster and more effectively into the skin. 

The NEW Pond’s Pearl Cleansing Gel allows for better absorption of its Pearl Essence, which is known and tested for noticeable skin whitening. With its oxygenated formulation, it cleanses and refreshes while locking in moisture, making skin softer and more supple. Also, it is perfect for sensitive skin as it has milder ingredients compared to drying, whitening soaps. 

“We saw how successful our launch for Pond’s Dewy Rose Gel was last year, so we decided to complete the whitening gel regimen in skincare,” said Jules Gollayan, Pond’s Senior Brand Manager. “The NEW Pond’s Pearl Cleansing Gel stands out from regular whitening soaps because while it removes the dirt from your skin, it does not drag your skin’s moisture with it. It leaves your skin fresh and supple after washing.” 

Pond’s launched their latest innovation with a Beauty Trends Talk, led by resident beauty expert Agoo Bengzon. She shared the latest beauty trends this season, namely the bare minimum or no makeup look, which is all about having great skin; the multi-taskers, or products that save you time and effort; and gels, which is present in many beauty products now. “The NEW Pond’s Pearl Cleansing Gel is this season’s beauty must, as it latches onto all these trends,” she shared. “The NEW Pond’s Pearl Cleansing Gel does not only clean, but it also keeps dry areas hydrated, leaving you ready to bare your fresh face.” 

Using gel cleansers is perfect for sensitive skin, making the NEW Pond’s Pearl Cleansing Gel the answer for women with specific skin types. With its lightweight formulation, it delivers hydration for those with oily or combination skin, and will not cause breakouts or clogged pores. 

Pond’s Beauty Council members also shared their personal experiences using the latest from the Pond’s Institute. “What I loved about the NEW Pond’s Pearl Cleansing Gel l was that after using it for several nights, it didn’t leave behind a rough texture that regular facial soaps normally do. Instead, my skin felt very smooth and clean,” said fashion blogger Laureen Uy.

Photographer and blogger Tricia Gosingtian also testified to the product’s effectiveness, saying “My skin always feels fresh and youthful now. It really let my skin breathe!” Meanwhile, fashion and beauty blogger Patricia Prieto also revealed, “I don’t have to worry about putting on heavy makeup anymore. Having that bare-faced selfie is as easy as washing my face with NEW Pond’s Pearl Cleansing Gel.”

On February 27, 2015, the NEW Pond’s Pearl Cleansing Gel sample will be available in Sample room. With this limited time offer, customers will be one of the first to try the latest innovation from Pond’s. The NEW Pond’s Pearl Cleansing Gel will be available nationwide in all leading department stores, drugstores, supermarkets, groceries, and convenience stores this March.

To know more about Pond's, follow them on Instagram: @PondsPH

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