Canon Launches Powershot SX520 HS & SX400 IS

Tuesday, December 23, 2014

Life is fleeting. That's why every journey shouldn't come and go without a good photo. Great adventures and special celebrations call for a reliable camera that would allow you to freeze the memory into perfect frames. But it shouldn't be just any camera. It should be one that would give justice to the beauty of the most important highlights of your life. If that doesn't sound like the camera that you have, then maybe it's time for an upgrade. Canon's newest additions to its esteemed range of PowerShot line, Canon PowerShot SX520 HS, and PowerShot SX400 IS are just the perfect camera, for capturing not just precious moments, but just about anything, quickly and easily.

PowerShot SX520 HS

Canon, a world leader in digital imaging, is once again making a buzz as it introduces its PowerSht SX520 HS, a new compact, super-zoom camera designed to give photography enthusiasts the power to capture endless photos and videos anytime, anywhere.

It knows no distance. Like other exceptional Canon compact, SX400 HS is built with 16 megapixel CMOS sensor and a Digic 4+ image processor that captures crisp and radiant photos. Equipped with a zoom lens that boost up to 42 times, providing a 35 mm-equivalent focal length range of 24-1008mm. And because it's easy to lose moving subjects at that distance, Canon equipped the SX400 with Zoom Framing Assist, which allows the camera to zoom quickly in the subject, and quickly goes back to its original settings as soon as you take a shot. This feature is great when you're trying to capture different subjects at varied distances.

The PowerShot SX520 HS also draws our your creativity and lets you shoot artistic shots like a pro. Aside from its long range of special effects that can be used to filter the photos and videos, its Creative Shot features give you five different artistic version of the original photo taken with unique play of colors and perspectives. With SX520, creativity is right at your fingertips. Play with shots and get creative in just a few clicks!

Like always, Canon has the user's comfort in mind, so the PowerShot SX520 HS was engineered to allow you to shoot with ease. Its chunky grip comes with ridges that let your fingers sit on its surface comfortably and steadily while you shoot. This new style of handgrip is the product of Canon's extensive research on DSLR-style ergonomics.


PowerShot SX400 IS

What could be better than a small camera with big features? Built with 16 megapixel resolution and 1/2.3 inch image sensor with CCD, the Canon PowerShot SX400 IS allows you to capture the moment with outstanding quality and just as clearly as your remember them. Equipped with Smart Auto Function, it lets you take stunning pictures effortlessly, choosing the best setting for you. So be it sunny or rainy; bright or otherwise, all you need to do is point your camera at your subject, and SX400 IS it will take care of the rest.

With a deidcated movie Button, the SX400 IS is also always ready for action. You don't want that important moment, as surprising as it may be just to pass you by. With the dedicated movie button of SX400 IS, you can quickly record 720p high-quality videos in clear, sharp and exceptional HD quality. This technology allows production of high-quality photos as if they were taken using optical zoom. With its ability to capture fast moving subjects, it'll never miss that once-in-a-lifetime experience of yours. 

Of course, battery life is a serious issue. The last thing you need is a camera that dies on you just when you need it the most. With SX400 IS Eco Mode, battery consumption is reduced which means that you can take as many photo as you want without having to worry about running out of battery.

So get the new PowerShot SX520 HS, and PowerShot x400 IS, and then fo on and make the best memories of your life, make them last. PowerShot SX520 HS and PowerShot SX400 IS are available in all Canon partners worldwide.

For more information, visit www.canon.com.ph, call 884-9000 and like Canon PH on Facebook: www.facebook.com/canonphils.

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